Three Interactive Ideas Inspired by the ABPM’s Fall Workshop

A few practical concepts and best practices Key takeaways: Enhancement of remote/field briefings Discussion leader training and support Interactive engagement and learning tools Fresh on the heels of ABPM’s fall workshop, which gathered briefing program leaders from across the globe to discuss best practices and next practices, it’s hard to sift through all the big […]

Auto Show Leaders Engage and Win with Interactive

The 2017-2018 auto show show season will demonstrate the power of interactive Key takeaways: Creative engagement and accelerating the buyer journey is the goal Technology costs and production timelines have shrunk significantly Marketers of a certain age will remember the 4Ps (Price, Promotion, Product and Place), and how so many decisions were guided by them. […]

Spaces to Experiences: 2 Dimensions of Digital Corporate Environment

Experiential Engagement + Control & Analytics Key takeaways: Corporate installations embrace immersive digital to engage more effectively Helios’ two-step framework for digital creative, budgeting and implementation The c-suite, brand leaders, design teams and marketers have embraced the idea of digital installations and their vital role in driving engagement, education, preference and loyalty. Quite simply, the […]

EBCs and Events

Today, B2B enterprise selling is about teaching, learning and collaborative problem solving. It’s highly personalized, engages teams of buyers and influencers rather than individuals and puts the focus on sustained relationships and value creation, as opposed to just the transaction. ​All of this is happening at a time when sellers are less involved in the […]