Joining The Freeman Family

At Helios, our adventure began in October 2008. Fresh off the heels of a company that sunk in the Great Recession, Jon Fox and I were ready to hit the unemployment line. Then, something funny happened. My phone rang, with a call from a previous client who was interested in continuing the work we had […]

3 Interactive Ideas Inspired by ABPM’s Fall Workshop

A few practical concepts and best practices Key takeaways: Enhancement of remote/field briefings Discussion leader training and support Interactive engagement and learning tools Fresh on the heels of ABPM’s fall workshop, which gathered briefing program leaders from across the globe to discuss best practices and next practices, it’s hard to sift through all the big […]

Auto Show Leaders Engage and Win with Interactive

The 2017-2018 auto show show season will demonstrate the power of interactive Key takeaways: Creative engagement and accelerating the buyer journey is the goal Technology costs and production timelines have shrunk significantly Marketers of a certain age will remember the 4Ps (Price, Promotion, Product and Place), and how so many decisions were guided by them. […]

The Helios UX Project at RIT

As a company that thrives in cutting edge technologies, we at Helios are comfortable working in unchartered territory. For most of us, this is what makes the job so interesting. And while the technology itself poses challenges to our developers and operations crew, designing and communicating within these new mediums tests our design team as […]

Spaces to Experiences: 2 Dimensions of Digital Corporate Environment

Experiential Engagement + Control & Analytics Key takeaways: Corporate installations embrace immersive digital to engage more effectively Helios’ two-step framework for digital creative, budgeting and implementation The c-suite, brand leaders, design teams and marketers have embraced the idea of digital installations and their vital role in driving engagement, education, preference and loyalty. Quite simply, the […]

EBCs and Events

Today, B2B enterprise selling is about teaching, learning and collaborative problem solving. It’s highly personalized, engages teams of buyers and influencers rather than individuals and puts the focus on sustained relationships and value creation, as opposed to just the transaction. ​All of this is happening at a time when sellers are less involved in the […]

band-name.exe

  Why Bots?   Humans interact with each other via conversations. It is one of the earliest interfaces we learn, and is still the one most of us use most frequently. If a human required you to learn a new interface to communicate with them, you might find it pretentious and frustrating, but that is […]

SXSW 2017

Another SXSW has come and gone, and it was a time to say goodbye (and hello) to the movers and shakers of the preeminent music, film, and technology festival. Here’s a recap on the technological aspect through the eyes of your favorite technatics here at Helios. Something big was missing this year, and its name […]

INST-INT 2017

Going on a work trip to New Orleans usually means lamenting over all of the fun the city has to offer that you’re missing out on. Not so when you work for Helios Interactive and are asked to attend INSTINT 2017, a conference at which technology and art collide in powerful and innovative ways. As […]