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For the grand opening of their new Brand House specialty store in Chicago, Under Armour wanted to make a big splash. Helios created the perfect game to get guests pumped up at the event. By building a stunning 3D virtual environment of Chicago and using a Kinect camera to recognize specific gestures, guests competed against each other in a three stage race through the iconic cityscape. After running down Michigan Avenue, kayaking through the Chicago River, and climbing up the stairs of Willis Tower, guests were then rewarded with a virtual view and photo opportunity from atop the Chicago landmark building. The photo proved a worthy keepsake with 84% of guests opting to receive it while the event itself was a huge success.

Credits

Client: Under Armour
Agency: Agency EA
Launched: March 6 2015
Event Duration: 3 days
Awards: Gold Winner “Best Use of Technology and Social Media” / 2016 Ex Awards
Project Video Music: “Bed-Stuy (Super Cop)” by Strfkr

UI Design: Helios Interactive
Front End Development: Helios Interactive
Technology Integration: Helios Interactive

Photos