To increase brand awareness and educate consumers on Long Term Care insurance, Genworth launched a national tour. The “Let’s Talk” giant coffee mug symbolized a way to start a conversation that many families find awkward. Helios created a unique survey and photo op that could be personalized by guests. By creating a fun and enlightening experience, guests were inspired to keep the conversation going even after they left. Kicking off in New York City and traveling through five other cities, the tour was huge success with over 12,500 participants.

Credits

Client: Genworth
Agency: PMK
Launched: June 27 2014
Event Tour: 5 months / 6 cities
Project Video Music: “She Hate Me” by The Custodian of Records

UI Design: Helios Interactive
Front End Development: Helios Interactive
Technology Integration: Helios Interactive

Photos