After a 40 year absence, the Golden State Warriors found themselves back in the Finals taking on the Cleveland Cavaliers, which is why Helios teamed up with the Dubs to create the 2015 NBA Finals Commemorative Ticket. Using a branded backdrop, tablets, and the configured application, users created their own one of a kind ticket, specific to the game that night. Once completed, fans visited the nearby printing station to pick up their finished ticket, as well as a complimentary branded “The Finals” lanyard. Separate from the ticket takeaway, guests received an email with a link to share their experience socially. With 60,000 Facebook impressions and 86% of emails opened, the postseason slogan “Strength in Numbers” couldn’t have been more fitting.

Credits

Client: Golden State Warriors
Launched: June 4 2015
Event Duration: NBA Finals (3 home games)
Project Video Music: “E-Pro vs Scream vs TNT” by Team9

UI Design: Helios Interactive
Front End Development: Helios Interactive
Technology Integration: Helios Interactive

Photos