To launch the new Kyrie 1 shoe, Nike teamed up with Set Creative and Helios to create an epic shopping experience. At Quicken Loans Arena on the night of Dec 19, the Cleveland Cavaliers hosted the Brooklyn Nets, the perfect backdrop for the launch of the star’s shoe. By combining a video wall with interactive TLCD screens that allowed you to shop the Nike Kyrie 1 product line as well as the shoe itself, hundreds of fans browsed and made purchases on-site. Those who purchased the shoe received it at their seats during the game. 71% of guests who interacted with the kiosk made a purchase, spending an average of $119. The kiosk generated $27,821 in sales during the game, and of course, the Cav’s won.

Credits

Client: Nike
Agency: Set Creative
Launched: December 19 2014
Event Duration: 1 night
Project Video Music: “Fa Fa Fa” by Datarock

UI Design: Helios Interactive and Set Creative
Front End Development: Helios Interactive
Technology Integration: Helios Interactive

Photos