To help launch their ZQuick line of shoes, Reebok asked LeadDog and Helios to create an ‘Unnaturally Quick’ interactive consumer environment. They wanted to show off the speed and agility that the shoe provides, and to do it in an urban, parkour-like experience. Helios built out an ‘infinite runner’ style game that allowed participants to control a runner through a sleek city setting. Their gestures would control the experience, as users would jump and lean around obstacles in order to go the furthest distance in a set amount of time. At the end of the experience, a photo was taken to share on social media.

Credits

Client: Reebok
Partner: LeadDog
Launched: March 1 2014
Event Duration: 7 weeks
Project Video Music: “Running from the Cops” by Phantogram

UI Design: Helios Interactive
Front End Development: Basenjigames
Technology Integration: Helios Interactive

Photos