For the 2014 US Open, the USTA built an environment to show off not only the rich history of Tennis at Flushing Meadows, but where it would be in the future. Helios created a visually compelling way see the new facilities using Transparent LCDs, physical architectural models, and motion graphics. The content featured a blend of exciting highlights, archival footage, and data visualizations. Thousands of fans now have the ability to experience the entire museum venue – before construction even begins.

Credits

Client: USTA
Agency: psLive
Launched: August 25 2014
Event Duration: 2 weeks
Project Video Music: “Pop Culture” by Madeon

UI Design: Helios Interactive
Front End Development: Helios Interactive
Technology Integration: Helios Interactive

Photos