EventTech 2013

EventMarketer EventTech 2013 took place at the Bellagio in Las Vegas, and it was my first time attending any Event Marketer event. I had the opportunity to attend a number of different sessions, as well as speak. The topic I spoke about was: “Analyze, Synthesize, Maximize: Measuring Digital Experiences”. Data and Analytics have always been a focus of […]

Digital Playbook

Late last night I received George P. Johnson and partners’ Digital Playbook. At first glance, it seemed like it had missed a few key elements. This morning our exec team reviewed the playbook in depth at our weekly process meeting and it proved to be a more interesting document than I had initially thought. There are some […]